The Ultimate Guide to Budgeting and Forecasting
Better budgeting and forecasting with Vena Discover how Vena’s budgeting and forecasting software can take your planning cycle to the next level. All businesses engage in budgeting and forecasting activities to some degree—and if you’re an executive, finance leader or operations professional, improving your budgeting and forecasting processes should always be a top priority. Budgeting and forecasting help you formulate strategies, plan for the future and align your goals across the entire organization. Both processes are crucial components of every company’s growth journey, especially during periods of change. But even though budgeting and forecasting are similar, there are some key differences that set them apart. It’s important for finance leaders to understand these differences so you can prioritize what’s important and allocate your resources accordingly. In some cases, you might even want to assign budgeting and forecasting to separate teams so you can keep a clearer focus on each specific process. So what is budgeting, what is forecasting and why are they both so critical? To appreciate what they are and how they contribute to organizational success, let’s unpack budgeting and forecasting and drill into challenges, best practices and major differences between them. Read on to discover: 1 What is corporate budgeting? 2 How do you align your budget? 3 Corporate budgeting best practices 4 How do you prepare a master budget? 5 Top-down vs. bottom-up budgeting 6 Zero-based vs. traditional budgeting 7 Driver-based and predictive budgeting 8 Rolling forecasts vs. static budgeting What Is Budgeting? Budgeting is the process of planning your company’s revenue and expense figures for a specific period of time. It involves identifying available cash flows and allocating financial resources for your company’s required spending. Here are the primary characteristics of a typical corporate budgeting process: For an annual budget, the process usually takes between three to six months to complete. When finished, the final budget includes detailed financial documents such as the income statement, balance sheet and cash flow statement. The budget provides measurement metrics that management can use to assess financial progress. Employee compensation plans are finalized during the budgeting process. The budget is not normally disclosed to external parties. What Are The Benefits of Budgeting? Budgeting allows you to chart your organization’s path and assist your management team with strategic business planning. The process results in a clearly defined plan that’s reflective of your company’s financial and operational goals. Typically prepared annually, budgets provide important guidance regarding what your business can expect to accomplish that year. Budgeting also has plenty of other benefits, including: The budgeting process forces management to examine your company’s financial activities and assess the viability of each individual expense. Budgeting requires detailed documentation of all the sources and uses of cash, ultimately enabling management to anticipate cash flows with accuracy. Since budgeting often starts from the bottom up, many cross-functional stakeholders are involved in the process. This instills a sense of ownership among employees and motivates them to meet their budgeted goals. You can periodically compare the budget with up-to-date financial results, providing real-time insight into how your company is performing. (A variance analysis of the actual versus budgeted income statement is a good example of this.) Since individual responsibilities and internal hierarchies are often accentuated during budget season, this clarity of roles can promote rapid responses to challenging situations. Budgeting makes it clear exactly where and when financial resources are needed so you can allocate them accordingly and keep the business on track. However, because budgets are prepared so far in advance and based on a fixed set of assumptions, they can quickly become outdated as soon as those assumptions change. This is where forecasting takes over—when budgeting can’t meet certain time-sensitive needs. Learn more about Vena What Is Forecasting? Forecasting is the process of analyzing historical trends in order to predict future business results based on your company’s most up-to-date actuals. Done over a compressed time frame, forecasting typically focuses on major expenses and revenue line items. Here are the main characteristics of the forecasting process: Forecasting is performed regularly after financial statements are released, usually right after a month-end or quarter-end close cycle. Forecasts generally show summarized projections of revenue and expenses. Key performance metrics are updated based on forecasted numbers, ultimately providing insight into how your business is performing. Publicly traded companies must disclose their high-level forecasts to investors. What Are The Benefits of Forecasting? When done efficiently and with reliable data, forecasting gives you the insight you need to reallocate resources proactively and help your managers make data-driven business decisions. There are plenty of other benefits to forecasting, including: Forecasting reveals business trends that help you determine if you need to adjust course. It’s easier to manage cash flows and capital requirements if you have a well-informed prediction of where future expenses are likely to fluctuate. You can capitalize on financing and investment opportunities if you present reliable forecasts to your investors. You can draw on your forecasted numbers as the logical starting point for your next budget. Forecasting allows managers to focus their attention where it’s needed, especially in the short term. Budgeting and forecasting are complementary, but they’re definitely not the same. Before we get into best practices and common challenges with budgeting and forecasting, let’s break down the key differences between them. Budgeting vs. Forecasting: Key Differences Explained We already know that budgeting is figuring out how much money your company will need to spend in order to achieve its desired business results. Forecasting, on the other hand, is about proactively analyzing the budget and using both historical and real-time data to predict what those business results will look like. Check out the table below to better understand the key differences between budgeting and forecasting: Budgeting Forecasting Projected Timeframe: 1–5 years Periodic Forecasts: The rest of the current fiscal year. Rolling Forecasts: Usually the next 5 quarters or more. Average Preparation Time: 3–6 months 1–4 weeks External Disclosure: Not Disclosed Disclosed (at least for public companies) Reliability: Less reliable later in the year when the numbers are outdated. More reliable because they’re based on up-to-date actuals. Best Used For: Formulating high-level strategies and business goals. Targeted decision-making in specific areas. Think of it this way: Your budget is your road map, highlighting key financial checkpoints for every phase of the business journey. But once that journey has started, it’s common for circumstances to change, ultimately outdating the original assumptions that were made when the budget was created. For proactive finance teams, best practices involve regularly reviewing your budget against the changing business environment, forecasting accordingly to determine where the numbers are headed, then adapting your plans as required. Learn more about Vena How To Build a Budget [In 7 Easy Steps] Budgets should always be as thorough and as detailed as possible. Generally speaking, your budget should include the following information: All planned revenue—including the types of revenue, value and when to expect it. Fixed costs for your business (employee salaries, rent, utilities, insurance, property taxes, etc.) Variable costs (supplies, travel and vehicle expenses, professional services, maintenance, etc.) As you build your company’s budget, it’s crucial that you follow these steps: Review and understand all the required inputs for your budget (see above.) Analyze previous budgets and other historical data. This will help you determine your expense and revenue expectations for each fiscal month and year. Consult with cross-functional stakeholders such as sales leaders, budget owners and C-suite executives so you can formulate the plan as a team. Determine if any capital expenditures (equipment, infrastructure, property, etc.) are required during the budgeted period. Prepare financial statements—balance sheet, income statement and cash flow—using your budgeted numbers. Identify KPIs and other performance ratios to see how the budgeted results stack up against previous years or anticipated changes in market conditions. Review the final budget and start looking at opportunities for strategic growth (investment and divestment opportunities, adding or reducing debt/equity, etc.) How To Generate a Forecast [In 5 Easy Steps] As you progress through your budgeted period, you should update your forecasts periodically as soon as your latest actuals are confirmed. This will give you a clearer picture of how your business is performing against your budgeted goals. Here’s how to generate reliable financial forecasts: Identify the key metrics (sales volume, marketing expenses, etc,) you want to focus on with your forecast. Ask yourself: “What am I trying to determine here?” Gather your latest actuals and input them into your forecast template. Determine the time frame for your forecast. (Periodic forecasts typically look ahead to the end of the budgeted period.) Calculate trends based on your historical and year-to-date actuals. Apply those trend calculations to your real-time numbers to come up with forecasted results. If you know of any variables that could skew your forecast (an upcoming influx of cash, merger, geopolitical conditions, etc.) be sure to account for those when you deliver the forecast to your stakeholders. Periodic forecasts are beneficial, but they usually only project out to the end of the current fiscal year. Rolling forecasts, on the other hand, are even more useful because they extend beyond that timeline. Rolling Forecasts Rolling forecasts are generated monthly, quarterly or weekly to help you plan for a defined period that’s beyond the scope of the annual budget—such as the next five quarters, for example. So instead of just projecting out to the end of the fiscal year, most rolling forecasts will predict the next 12 months or more. Once a fiscal month or quarter has been actualized, your forecast just “rolls” over to the next period so you never lose sight of your long-term business trajectory. Rolling forecasts are important for the following reasons: Businesses that prepare continuous rolling forecasts have more reliable information about long-term trends and performance, ultimately allowing you to mitigate risk and plan for the future proactively. Rolling forecasts use real-time data so they stay relevant all the time. You can tweak your forecasts on demand with up-to-the-minute numbers, which is helpful in fast-paced business environments where you might need to pivot on the fly. By projecting out beyond your current year, rolling forecasts ensure your future budgets and strategic plans are as well-informed as possible. Ready to start your own growth journey? How To Do Budgeting and Forecasting [11 Easy Steps] The budgeting process is hard work and there will likely be challenges along the way considering timeframes and all of the variables at play. So focus on the big picture, lay out a plan that makes sense and acknowledge that course corrections will need to occur along the way. Here are 11 key steps you can take to run an effective budgeting process for your business: 1. Assess Current Year-to-Date Performance To accurately assess the future, you need to understand the now. For example, what is your say:do ratio? Did your business lay out operational plans and achieve their respective corresponding KPIs and metrics in the first half of the year? Were goals under or over achieved? You need this context to correctly inform future forecasts and financial targets. Remember—your forecast and budget are just articulations of your operational and strategic plans. Identifying the who, what, where, when and why of your business activities will help guide your budget. 2. Re-Examine Your Long-Range Plan Leverage your long-range plan (LRP), also referred to as a target operating model (TOM), by syncing with your CFO and CEO to provide guidance to the rest of your executive team. Ensure there are no fundamental changes in your business strategy and that this high-level guidance reflects the company’s growth rates and corresponding investment levels. 3. Update Your 18-Month Forecast (2H Current Year + Next Fiscal Year) Update your 2H forecast and extend through next year with bottom-up budgeting. Are there gaps between the bottom-up plan and your long-range plan. If you’re optimizing your business, encourage other leaders in your organization to drive optimal outcomes through your company’s investments. As an FP&A leader, you moderate the organization’s needs between its leaders and investors to determine realistic goals. 4. Summarize Your Plan and Go ‘Sell’ It to the Board Summarize and present your proposed targets to your board of directors. (Get their support—you need it.) 5. Finalize Your Detailed Planning Complete your detailed planning when there are approximately three to four months left in your fiscal year. That’s enough time to incorporate any feedback received from your board of directors. 6. Plan To Grow by Product, Segment and Region As you finalize your detailed plan, ask: Where will our growth come from? How are we going to achieve it? Are we pursuing new channels, developing new products or contemplating new commercialization models? Are these included in your plan? Whether it’s marketing, G&A or another function, plan holistically to align your metrics to drive business forward in leap functions versus linearly. 7. Update Commission Plans (Including Plan Provisions) Update your commission and compensation plans to ensure the general philosophies support the ongoing business strategy. This aligns the corporate strategy, operational plans and the incentivization of your team members. Stronger strategic alignment creates stronger operational alignment. After you’ve established provisions, your FP&A (or often an Ops) team will assume responsibilities for detailed quota planning for the year. 8. Q4 Plan Review In the final month of the year, update your forecast to validate against your budget. If nothing has materially changed since your presentation to the board of directors, proceed. If there are major changes to your business’s trajectory or performance, make the adjustments before your next fiscal year starts. 9. Distribute Finalized Budgets to the Business Align your stakeholders by sending formal communication of the final budget to all budget holders. A CPM software allows every stakeholder works off the same plan and you’ve limited the possibility of misunderstandings. 10. Annual Kick-Off It’s time to celebrate—share your goals, operational plans and annual budget with the company. 11. Make Budgeting and Forecasting an Agile, Ongoing Process Budgeting and forecasting never ends. Review and plan monthly, quarterly and annually to drive your Plan To Grow™, comparing your actuals against your plan to drive an agile, ongoing approach to business planning. Common Challenges With Budgeting and Forecasting Every organization approaches budgeting and forecasting differently, with the complexity and scope of your processes determined by your company’s size, structure and industry. But budgeting and forecasting challenges can persist for any finance team—and the first step toward solving them is recognizing what those challenges are. Here are some common challenges that might be holding back your budgeting and forecasting efforts: Disparate and Disconnected Data Sources According to the 2020 Vena Industry Benchmark Report, data silos are a challenge for 57% of finance teams. If you’re spending too much time wrangling numbers from your ERP, CRM, HRIS and other data sources, you won’t be able to analyze the story those numbers are telling you. This slows down the budgeting and forecasting cycle and makes it harder to plan proactively when business conditions change. Data silos also make it difficult to collaborate with cross-functional stakeholders, leading to unreliable budgets and forecasts that don’t capture a holistic view of your business. Manual Processes in Excel The 2020 Pulse of Performance Management Survey revealed that 82% of finance teams still use offline Excel spreadsheets for budgeting, forecasting and other core FP&A activities. But the same poll also found that 54% of the Excel faithful aren’t happy with their spreadsheet processes—saying they’re too labour intensive, they take too long to complete and they’re difficult to manage across the entire business. It’s clear that finance teams everywhere are comfortable and familiar with Excel. But once your organization reaches a certain level of maturity, offline spreadsheets won’t have the processing power for advanced budgeting and forecasting. Using Excel alone to manage your budgets and forecasts can lead to version control issues, data integrity problems and formula errors from keying in numbers manually. Ever had a template crash when you’re pushing towards a deadline? (Because that’s what often happens when you treat Excel like a database.) Learn more about Vena No Workflows, Audit Trails or Data Validation Measures Budgets and forecasts have a lot of moving parts, which means keeping your contributors aligned is a pretty important job. But if you’re searching your inbox for template files, chasing down colleagues for numbers and constantly losing sleep over whether your data is accurate, it’s tough to keep track of your progress and maintain a healthy work-life balance—especially when you’re spinning over “final” budget version 14.1-a. That’s why you need to have workflows, audit trails and data validation measures in place. Confident budgeting and forecasting is a whole lot harder without them. How a Complete Planning Solution Makes Budgeting and Forecasting Easier According to this report from Deloitte, emerging technologies are reimagining the future of finance—and the teams that don’t embrace this evolution risk falling behind the eight ball. For budgeting and forecasting in particular, a complete planning solution can help you get ahead by making your processes faster, easier and more reliable. Read on to find out how. They Automate Manual Data Entries So You Can Spend More Time on Analysis A complete planning solution leverages both relational and OLAP cube database structures so you can bring all your financial information into one source of truth in the cloud. By integrating directly with your ERP, CRM, HRIS and other source systems, you won’t have to input numbers manually while building budgets or generating forecasts. Instead, the cells in your templates would be mapped right back to your data sources so the values just flow in automatically whenever you need to refresh them. Here are some other benefits of automated data entries for budgeting and forecasting: You’ll be able to reduce budgeting and forecasting cycle times by up to 50% or more. Your budgets, forecasts and actuals can be viewed from the same template so you can more easily spot variances and identify emerging trends. You can drill down into transaction-level details right from your budget and forecast templates. That way, you always know where your numbers are coming from. With all that time saved, you won’t have to waste days wrangling data for budgets and forecasts. Instead, you’ll be able to focus on what really matters: Planning for the future of your business. They’re Flexible and Easy To Use So You Can Drive Teamwork and Transparency Across Your Business According to the 2020 Pulse of Performance management survey, ease of use is the most important feature for a budgeting and forecasting solution to have. Automations certainly help with usability, but your software still won’t get used if it's clunky and difficult to manage. In order to keep cross-functional stakeholders involved in your budgeting and forecasting processes, you need to choose a solution that’s flexible and accessible for everyone. Here’s how a complete planning solution fits the bill: Some solutions leverage a native Excel interface so you don’t have to abandon your comfort and familiarity with spreadsheets. You can even map your existing Excel templates back to the database, enabling a much smoother transition for you and all your colleagues. Complete planning solutions don't usually require any maintenance or management from your IT department. They are truly “finance owned,” allowing you to organize budgeting and forecasting in a way that makes sense for your business. Cross-functional stakeholders can all work from the same connected template. If somebody needs to change something, audit trails let you track, validate and approve those changes. You can also add commentary so everybody knows what’s going on. They Give You Room To Grow With Scenario Modeling, Dashboards and More If your business is always evolving, your budgets and forecasts are evolving too. However, if you don’t have the ability to level-up your processes as you grow, you’ll have a hard time adapting to the ever-changing needs of your organization. A complete planning solution makes it easy to facilitate growth with a range of enterprise-grade features that complement budgeting and forecasting, such as: Scenario Modeling: This makes it simple to test your budgets and forecasts against an unlimited range of potential future business scenarios. With more insight into what might happen down the road, your budgets and forecasts will be as well-informed as possible. Customizable Workflows: Want to add an additional executive review step to your budgeting process? That’s what workflows are for. This feature makes it simple to see exactly who’s doing what as you move through the budgeting and forecasting process. Automated email reminders make sure nothing falls through the cracks. Data Visualization With Dashboards: Let’s face it—graphs are prettier than spreadsheets sometimes. Dashboarding is especially helpful for forecasting because you’ll be able to actually show your stakeholders where your business is headed. Your budgeting and forecasting processes might not require all these features right away, but growing with a complete planning solution makes it easy to leverage them when you need to. Recap The Ultimate Guide to the New Corporate Budgeting Your corporate budget is the tactical side of your business plan, ensuring resources are allocated in a way that sets your business up to operate effectively, meet its growth goals and keep up with ongoing market demands. Aligning your budget with your business strategy and KPI and goal setting is critical to its success. Most budgeting processes take either a top-down or bottom-up approach, either beginning with a set amount and allocating resources across departments (top-down budgeting), or having departments prepare budgets and request funds based on their needs (bottom-up budgeting). Zero-based budgeting, driver-based budgeting and predictive budgeting can help facilitate and drive your budgeting process, depending on your business demands and the goals you want to achieve. Rolling forecasts can help maintain visibility into recent performance while better projecting future needs—allowing you to remain agile to new trends and requirements while continuing to move the planning horizon forward. Better budgeting and forecasting with Vena Discover how Vena’s budgeting and forecasting software can take your planning cycle to the next level.