CFO Leadership

Evan is a creative storyteller with a passion for innovative technology. As an Area Sales Manager with Vena (and formerly a Content Marketing Specialist), Evan is always experimenting with new ways to inspire finance professionals so he can help them thrive in their roles as strategic, forward-thinking business partners. (5)

The Role of the CFO is Changing. Here’s What’s Expected from Them Now

August 16, 2016 |

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The Evolution of the CFO

Originally published on the Certent Insider blog.  For the past five years, Armanino has surveyed CFOs in [their] Annual CFO Evolution Benchmark Survey, where west coast CFOs are asked about responsibilities, roles and strategic priorities. Based on their ......

August 5, 2016 |

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Why Margins Shouldn’t Be A Mystery For CFOs

A research study says finance leaders may not be able to analyze an important area of the business, but that doesn’t mean they’re not eager to learn. Nobody’s saying gross revenues aren’t important, but let’s be honest: When you’re working in finance, it’s......

August 4, 2016 |

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The Best Ways For CFOs to Stretch Themselves and Learn

Financial executives are constantly evaluating their own performance as well as their organization, and that’s a healthy sign There’s more than enough stress in being a CFO today that you wouldn’t think anyone would seek out a tougher job than they already......

June 29, 2016 |

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Why Finance Shouldn’t Fear Robo-Accountants

The phenomenon of machines taking over jobs performed by humans – known as technological unemployment – isn’t a new one. It began in manufacturing with the Industrial Revolution in the 18th century, and continues today as companies like Tesla and Google th......

June 27, 2016 |

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The Secret Sauce that Sets Sizzling CFOs Apart

A first step to better work-life balance may be brokering better relationships across collaborators who can help solve challenges. If you’re fortunate enough to work in a company that offers half-day Fridays in the summer, you’re probably already looking o......

May 10, 2016 |

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The Relationship between Company Growth and CFO Performance

Accounting has traditionally been a key skill for financial leaders, but the ability to get insight from data and act may be even more important. It must sometimes feel like leading a modern-day finance department requires not only a good knowledge of numb......

May 2, 2016 |

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The Quickest Way for CFOs to Become Better Leaders

Unless they’re particularly reclusive or rrand-new to the organization, it shouldn’t be difficult for most employees in a company to know who the CFO is. What can be challenging though, is identifying the next-generation CFOs. Recently consulting firm The ......

April 27, 2016 |

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What Worries CFOs and How to Deal with It

A recent video on Yahoo Finance kicked off with an ominous question from the show host: “What are CFOs so worried about?” The segment was centered around an interview with Sanford Cockrell, national managing partner with consulting firm Deloitte, who was s......

April 8, 2016 |

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The Connection between Finance KPIs and Value Drivers All CFOs Must Make

We all probably accept the old adage that you can’t manage what you can’t measure. But what if you can’t avoid managing it – and have to take at least some steps towards trying to measure it? It’s not that finance teams lack key performers indicators, nece......

January 28, 2016 |

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