Step 3: Ideate Your Plan
This step is where the power of focus and alignment comes into play for your teams. As they come together with their stories behind the numbers, they know where focus needs to be (top critical company and functional priorities) and have the resources to get there.
This is also the stage where you work closely with your CFO and finance teams to ensure that your top company and departmental priorities are funded. For example, you can use your budgeting or forecasting processes to capture these requirements to make sure they fit within your plan.
Step 4: Deliver Key Results
This step involves putting your plan on a page and is all about delivery and execution. Putting that plan into delivery mode involves:
Capture, Cascade, Communicate3
(Communicate3 = Communicate, Communicate, Communicate)
This is how Burzin breaks down each stage:
- Capture your plan on a page (less is more)
- Cascade objectives throughout the organization to encourage collaboration and to hold people accountable
- Communicate your business plan priorities and report on progress frequently in your corporate communication vehicles for visibility and to inspire accountability
And lastly, over-communicating where your focus is ensures everyone is aligned to those goals.