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Press Release

Vena Unveils Best-Practice Preconfigured Solution for Franchises in Conjunction With Industry-Leading Services Firm Citrin Cooperman  

March 12, 2024 |
by Vena Solutions


The Complete Planning platform provider has integrated operational and financial data for strategic management of franchisor and franchisee businesses  


TORONTO - March 12, 2024Vena, the Complete Planning platform trusted by diverse industries and businesses, announced the availability of Vena for Franchising by Citrin Cooperman, a preconfigured solution (PCS) designed for the unique needs of franchise professionals. Vena for Franchising by Citrin Cooperman includes pre-built planning templates, data models, report templates, business logic and workflows designed to meet the needs of the franchise ecosystem. 

Working on top of the world’s most widely used spreadsheet platform, Microsoft Excel, Vena for Franchising by Citrin Cooperman provides franchise businesses with the ability to make data-driven decisions, enhance customer satisfaction and improve the bottom line. The PCS provides predefined workflows for planning, budgeting, reporting and forecasting and comes with integrations to enterprise resource planning systems including Microsoft Dynamics 365, Netsuite and Quickbooks.  

“For more than 40 years, Citrin Cooperman has been a critical provider to the franchise community, having the opportunity to work with and learn from many different types and sizes of franchised systems,” said Citrin Cooperman’s Partner and Franchise Practice Co-leader Michael Iannuzzi. “Vena for Franchising by Citrin Cooperman,” benefits from that experience by consolidating our best practices into an easy-to-use platform, providing franchisors and franchisees with the tools they need to optimize their operations and achieve their growth objectives. This solution is designed to empower franchised businesses with the insights and efficiencies necessary to succeed in today’s competitive marketplace.”  

Franchise finance is complex for both the franchisee and the franchisor, with laws and regulations that vary by state or country. As one of the largest professional services firms in the U.S., Citrin Cooperman has supported some of the biggest franchise operations and has incorporated its decades of experience into Vena for Franchising by Citrin Cooperman. Agile financial reporting and modeling can improve financial decision making in the franchise industry, as well as forecasting and performance measurement, enabling these companies to adapt to changing customer expectations and market trends.  

For franchisors, Vena for Franchising by Citrin Cooperman provides tailored reporting structures that provide insight into up-to-date topline revenue and key operating metrics so they can better deliver value and real-time operational performance statistics to their franchisees by reducing manual reporting and allowing the franchisees to see live data and benchmarking across the system. The solution enables them to track key performance indicators (KPIs) in real time, identify trends, and analyze the information by region, state, or other groupings the franchisor deems appropriate, and compare their performance against industry benchmarks and competitor data.  

The solution also supports franchisees with personalized management reports, centralized and improved budgeting processes, projections and streamlined labor planning for multi-unit franchisees. The offering can reduce costly and time-consuming manual data collection and eliminate errors and version control issues by providing a single source of truth.  

 “Vena for Franchising by Citrin Cooperman demonstrates how the strength of collaboration delivers more value to our mutual customers,” said Vena Chief Marketing & Ecosystem Officer Allison Munro. “It combines Citrin Cooperman’s trusted industry expertise with Vena’s Complete Planning platform to increase financial intelligence across a business, empowering businesses to model, plan and scale based on their specific needs. We're excited for our franchise customers to benefit from this solution.” 

Vena for Franchising by Citrin Cooperman is available now. For more information on this solution, please visit venasolutions.com/industries/franchising. 


About Vena 
Vena is the only Complete Planning platform natively integrated with Microsoft 365. Vena streamlines financial and operational planning, reporting and analysis processes, and provides advanced analytics and modeling capabilities to help business, finance and operations leaders make agile and more informed business decisions. With Vena, you can leverage the power of Excel and AI-powered insights in a unified, cloud-based platform that enhances productivity, collaboration, and insights. Over 1,700 of the world’s leading companies rely on Vena to power their planning. For more information, visit venasolutions.com.  


About Citrin Cooperman 
"Citrin Cooperman" is the brand under which Citrin Cooperman & Company, LLP, a licensed independent CPA firm, and Citrin Cooperman Advisors LLC serve clients’ business needs. The two firms operate as separate legal entities in an alternative practice structure. The entities of Citrin Cooperman & Company, LLP and Citrin Cooperman Advisors LLC are independent member firms of the Moore North America, Inc. (MNA) Association, which is itself a regional member of Moore Global Network Limited (MGNL). All the firms associated with MNA are independently owned and managed entities. Their membership in, or association with, MNA should not be construed as constituting or implying any partnership between them.  

Media Contact 
Jonathan Paul  
Vice President, Content Marketing  


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