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Integrated Planning | Evan Webster

Evan is a creative storyteller with a passion for innovative technology. As an Area Sales Manager with Vena (and formerly a Content Marketing Specialist), Evan is always experimenting with new ways to inspire finance professionals so he can help them thrive in their roles as strategic, forward-thinking business partners.

The SaaS Finance Leader's Guide To LTV and CAC

June 11, 2021 |

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Out of the Playoffs? 3 Offseason Planning Tips for Finance Teams in Professional Sports

Ahhh, playoff season.  It’s always an exciting time for sports fans in the U.S. and Canada. The NHL and NBA playoffs are finally heating up and the teams still fighting for the Stanley Cup and the Larry OB are hungry. Even after a weird pandemic season, th......

June 3, 2021 |

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How Professional Sports Teams Can Plan for More Profitable Fan Experiences

The 2020-2021 season has been unlike any other in the well-documented history of modern professional sports. Ticketing revenues declined, sponsorships tightened up and gameday profits evaporated as leagues shut down during the pandemic. Shortened season sc......

May 3, 2021 |

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The Amazon Effect: How (and Why) 3PL Firms Need To Unify Finance and Operations

If you’ve ever read The Economist or flipped through the business section of your favorite newspaper, you’ve probably heard about the “Amazon Effect” and its impact on global business operations. The term was originally coined for Amazon’s disruption of br......

April 5, 2021 |

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4 Features To Expect From CPM Technology Leaders in 2021

If you need a corporate performance management (CPM) tool to streamline budgeting, forecasting, reporting and financial close, it’s important to remember that not all solutions are created equal.  Even though most tools offer the same high-level functional......

February 17, 2021 |

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Understanding Vena’s Growth Engine: The Power Behind Your Plan To Grow

Whether you’re expanding headcount to win customers in new territories, transforming your operating model to win in an increasingly competitive marketplace, or adapting quickly in the face of uncertainty, one thing is for sure when it comes to driving busi......

November 19, 2020 |

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How Saint Mary’s University Transformed Enrollment Planning in a Virtual World

A new semester is usually an exciting time for staff and students in the higher education community, but the global pandemic made things a little different in 2020—and especially so for on-campus finance teams.  Universities had to deal with tuition revenu......

November 13, 2020 |

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Only 48% of Finance Teams Have an Agile Business Planning Process

Agile finance-led business planning is important to master, in times of change and otherwise. Read on to find out why.   According to the 2020 Vena Industry Benchmark Report, less than half of today’s finance teams operate within an agile planning process.......

November 3, 2020 |

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How Nonprofit Finance Leaders Can Support Agile Program Planning

Looking to level up program planning at your nonprofit organization? It all starts with embracing these three finance-led processes.   Program planning in the nonprofit sector is a collaborative, cross-functional process, but the onus falls on the finance ......

October 15, 2020 |

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5 Reasons To Start Thinking About xP&A Now

Through a combination of data-driven technology and process, FP&A has made planning an art form. In doing so, it’s become a key role in modern business, putting a strong system in place for budgeting, forecasting and reporting. But planning—as well as ......

September 11, 2020 |

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