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3 Reasons Why You and Your Organization Should Be Using Power BI

June 9, 2021 | Tanya Goncalves

Let’s talk about the power behind data analytics. Data analytics can drive your organization forward, help with strategic decision making and give you a visual way to effectively become a data storyteller and measure if you are meeting your business objectives. But that’s not all analytics and the power of data can do. In this blog, we’re going to highlight three reasons why you and your organization should be using Power BI (if you aren’t already), to reap the rewards of data analytics. 

1. Power BI Gives You Data Readiness

Data preparation is important to ensure you can effectively meet your business objectives and its needs. And with Power BI, you can bring self-service data preparation capabilities into the picture so your data is ready for any type of analysis. What does this mean exactly for you and your organization? Well, think of it in this way. Power BI allows you to easily understand, clean, transform and integrate your data from a large pool of data sources. You can also easily create data flows by leveraging Power Query. According to this Microsoft article, Power BI moved from a previous ETL-based logic for datasets to now dataflows with  ELT logic elevated to a first-class artifact within Power BI.

Power BI also has the added benefit of storing data in Azure Data Lake Storage Gen2, simply meaning that your organizations business analysts, data engineers and data scientists can collaborate on the same data together. That feature makes data preparation a lot smoother. The Power BI dashboard supports the Common Data Model (CDM), which is essentially a set of standard data schemas and metadata systems that will allow for standardized consistency across the platform. And as Gartner points out, it’s known for its capabilities of augmented analytics and automated ML, as well as AI-powered services, such as text sentiment and image analytics, all contributing to your data readiness.

June 14–18, 2021
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2. Power BI is Inclusive, With High Software Adaptability and Usability

Power BI is powerful for its data analytics capabilities, but an even more impressive attribute is that it’s known for its high adaptability and usability. Power BI is designed in an accessible way so that different users, regardless of their roles, are able to access and understand data reports quite easily. According to this Microsoft article, Power BI also designs reports to “enable users who may have visual or physical impairments to benefit from your reports.” Ventana’s 2021 research had Power BI ranked at 74.3% in terms of adaptability and 78.4% in terms of usability.

Power BI is also included with the broader Office 365 package. According to Gartner’s 2021 research, “the inclusion of Power BI in the Office 365 E5 SKU has provided an enormous channel for the platform’s spread, making it “self-seeding” in many organizations. ” Power BI’s integration with Office 365 makes it easier for Office users to begin working with the data analytical program. It also has the added benefit of a low cost of entry, therefore creating one of the most powerful BI tools on the market at a price point that is accessible.

3. Power BI Has Intuitive Analytics and Easy Access Features

When you utilize Power BI, you gain access to all of its latest features, from report and dashboard creation, report themes, table formatting and all the new ways to organize your workspace. Power BI gives you the freedom to expand your capabilities in working with your data. Vena also integrates with Power BI, giving you access to all our latest features and connectors such as:

Decomposition Tree

With Vena’s Power BI integration, you have access to project data visualizations that you can filter by your organization’s department in order to see how specific departments are contributing to revenue. You can also see the data over a selected series of time, with the ability to dive into each dimension so that you are able to do in-depth, cross-dimensional analysis of the data. This is an extremely powerful feature. For example, with Power BI you can quickly see what the key influencers are and where you should be paying attention.

Power BI dashboard - Predictive Analysis - Decomposition tree
If you are making a stand alone Excel report with this kind of data, you will have to manually drill down into specific regions to see what’s performing best for revenue, but with Power BI you can go into specific accounts and divide it into different dimensions and see the key drivers for your business. By using Excel alone, generating insights can be extremely time consuming as you build specific queries. It’s not how you want to be spending your time.

Power BI dashboard - Revenue Summary - Slice and Dice - general graphs

Key Influencers

Key influencers allow you to visualize what members and dimensions have the most influence. So for example, a rate increase, if sales increased by 20% last year, what exactly influenced that the most? What is the investment in expenses? Incentives? This feature quickly illustrates the top influencers to help make the right decisions. At the bottom, you see impact (the % or dollar value) and count (specific clients, new logo clients).

Power BI dashboard - Segment Analysis

Explain Increases / Decreases

Power BI can pinpoint exactly how an increase or decrease happened over a period of time between two data points. For example, if you see a large increase or decrease in sales between two years, you can pinpoint exactly when and why that may have occurred. With Power BI and Vena, the analysis is performed with the click of a button.


With Power BI, you can track goals and see who on your team contributes to each goal. Power BI even has visual progress tracking integrated. This feature becomes important when you have finance and operations managers tracking goals since they will be able to see quickly where things may be tracking ahead or behind. It gives you the power to know instantly when to make a change if there is a problem because you can see who is at risk of not meeting their goal.

Smart Narratives 

Smart narratives are key for any team to obtain timely takeaways, trends and other pertinent report information. Smart narratives help you tell a story through your data in Power BI. The best part? Since Power BI is integrated with Office, instead of pasting screenshots of the key takeaways from your data reports, you can add narratives that are updated with every refresh across Office programs such as PowerPoint.

Start Using Power BI Now

These are our top three reasons why you and your organization should be using Power BI in order to help drive your organization forward, enable strategic decision making, and master effective data storytelling.

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Tanya Goncalves

Tanya Goncalves

Tanya Goncalves is a brand leader and marketing trailblazer who has an interest in refreshing brands through content creation. As the Content Marketing Manager at Vena, she often innovates and develops new ways to build brand recognition through interesting campaigns and creative content.

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